The Right Tools for Your Marketing Goals
As technology changes and readers’ information consumption and response habits evolve, so must your
marketing strategy. That’s why we continue to deliver new tools to drive both brand recognition and
response. While print still remains the dominant tool to reach and impact this highly technical field, new
digital tools designed to enhance branding, response and lead generation are key to marketing success today.
The chart below will help you match your marketing goals with the tools we offer.
||Products with three stars are designed for this objective and will consistently perform well.
||Products with two stars are designed with this objective in mind but may also be designed to accomplish other objectives.
||Products with one star can be helpful in accomplishing this goal, but they are not designed specifically for it.
For More Information
American Gear Manufacturers Association
1840 Jarvis Ave., Elk Grove Village, IL 60007-2440
Phone: 1-847-437-6604 Fax: 1-847-437-6618
Dave Friedman, Associate Publisher & Sales Manager,